So What’s A Winter Clearance Sale, Anyway?
Let’s talk about January, the
first month of the New Year. It actually welcomes the New Year. Every time the
New Year starts we are excited about many things, our New Year resolutions,
January and the pre Jan sales that have passed and we have already availed
them. Yet there is another one to be availed called Winter Clearance sale, but
have we ever thought why it’s named like it is?
Why ‘Winter? Or why Start in December ? Well most of us never bother to
find out these kinds of facts. Since I was anxious I did. Read below to find
why Winter Sale is called Winter Clearance Sale?
The Winter sale is actually a
marketing strategy in which a store or an online store offers discounts at its
merchandise to increase its sales. Long time back almost 3 decades, in 1978
John Wanamaker of Philadelphia department store announced January to be time
for sale. White bed linens were put on sale only. He did this to make his sale
for the shop, as I mentioned above. These days the winter sale has taken a new
twist; it is no longer restricted to White color only. Neither are these sales
restricted to take place in the month of January only although its name remains
the same. Neither Winter sale should be
confused with white goods only. It started with white bed linen best for
cold weather, but now, mainly home décor products including other are put on
sale in the season.
Winter Discounts For Customers Or Profit For Sellers?
So the New Year starts and people
start going crazy about sales. Sales & sales on everything you see around.
Ever wondered why? Of course, it’s the celebrations for the new year but no
retailer or web store likes to gift its valued items for free like all of them,
in case, and go in loss. No that’s not possible; remember in the end they are
all businessmen sitting there to earn bucks for good. Thus all the sales and
offers in whichever part of the year is being offered, it is not simply for
celebrations but also to earn little profits on the off season and on season
products. One of the most important thing about sales is that the customers tend
to buy more and web site traffic is focused more on the particular sales pages.
Thus having high traffic on the websites boost up the probability of sale
onsite and as for the retailers people tend to walk in more when they see 30 –
70 % off on fashion, home décor, apparel, electronics and other products.
Today, the name has been shortened
from Winter Sale to Holiday Sale only. Mostly winter sales revolve around
household items. Winters come along with home décor season anyways, thus the
upcoming months become a blend of sales on home décor items.
The winter sales 2017 is one of the
biggest and most popular sales of the year. Availed magnificently by people and
earned truly by the retailers and web stores like Lelaan.com.
